DAVNIS Sports is a…

…globally active Israeli sports marketing agency specialising in sponsorship, media rights, events and sports tech. The company’s focus is primarily on Israel and Europe, especially the German-speaking countries.

Since 2008 Dirk Schluenz, Managing Owner of DAVNIS Sports, has brokered sponsorships agreements in Israel in a volume of more than USD 17 million and sports media rights in a volume of more than USD 84 million – together more than USD 100 million.

DAVNIS Sports is able to…

…draw on an extensive international and local network, coupled with working experience and in-depth market know-how in the professional sports, media, and consumer brands industries.

Dirk Schluenz founded DAVNIS Sports in 2013

For more than 17 years, Dirk, a Harvard Business School Graduate, had worked in a number of management roles within Sportfive (now ‚Lagardère Sports and Entertainment‘), Europe’s leading sports agency. During that time, he was based in several European countries including Germany, Spain, Switzerland and the Czech Republic.

Dirk previously took responsibility for international sales of leading media rights properties like the IOC Olympic Games 2014 and 2016, the UEFA EURO 2008, the FIFA World CUP 2014 official qualifying matches for more than 30 European National Teams including Israel, as well as the entire media rights of the Israeli Professional Football Leagues (Ligat Ha’al) from 2007-2012.

Dirk Schluenz lowres

With regard to marketing and sponsorship, Dirk worked with many leading European football clubs while heading up Siemens mobile’s pan-European sponsorship project. The more than 20 premium sponsorships included Real Madrid CF, FC Bayern Munich, Manchester City and Juventus Turin.


…DAVNIS Sports is working with clubs like Maccabi Tel Aviv FC, where almost all of the active sponsorships have been brokered and created by DAVNIS Sports, including Hewlett-Packard, Hisense and adidas. DAVNIS Sports additionally cooperates with FC Schalke 04 and PAOK Saloniki on sponsorship and media rights sales.

Further, DAVNIS Sports is engaged in driving business development projects, chiefly in the digital sports tech industry, and in supporting international market development using its global network of contacts and in-depth market knowledge. DAVNIS Sports had provided consulting for Israeli start-up clients such as SterGen.tv, KamaKama.tv and vBrandsports.com.